For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best? – Fast Company

See on Scoop.itBrands & Culture

Fast CompanyFor Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best?Fast CompanyStorytelling is the ultimate branding technique du jour–but it’s not just a one-way dialogue. A look at some companies that are keeping customers engaged.

See on www.fastcompany.com

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