Thanks to J.C. Leyendecker, we all know that sex sells.
You might not recognize his name, but a hundred years ago the American public celebrated his images of sleek muscle-men, whose glistening homo-eroticism adorned endless magazine covers. Rockwell was just an 11-year old kid when Leyendecker created the legendary “Arrow Collar Man,” one of America’s first recognizable sex symbols. To top things off, Leyendecker’s boys were often modeled after his lover and lifetime companion, Charles Beach, making their secret romance a front-page feature across the U.S.
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