Hey Corporate Storytellers – A Great Guide to 16 Archetypes – Typepad

See on Scoop.itBrands & Culture

I like Joseph Campbell, but often you just want to yell, “give me a list of the archetypes already and some modern examples!” If you’ve ever felt that way, “Heroes & Heroines” is your book. A grand total of 16…

See on sellingtomorrows.typepad.com

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